EMOB - Activation Funnel Analysis

Banks have a highly efficient, multi-channel process to activate their customers. However, it is essential to develop an effective strategy that not only activates customers but also measures the strategy's performance. Without a robust approach, banks could miss out on valuable opportunities to connect with their customers and optimize their growth potential.

• Disparate and inconsistent feedback data related to activation funnels.
• Lack of diagnosis analysis on why the activation funnel is ineffective.

 

Centralize and standardize feedback data for the activation funnel.

Comprehensive analysis of activation funnel that helps banks understand:

• Performance of current activation funnel.
• Identify bottleneck.
• Understand the reason for drop off.

• Improve activation success rate.
• Increase revenue.